A Plan to Take Back Our Country

Dignified, Principled and Effective Leadership – One of Us for All of Us!

It’s time we had a President who is truly one of us; a President who shares our common values and our common-sense; a President who can relate to our hopes, dreams and struggles, because he has lived them too; a President who owes nothing to the powerful establishment elites of politics, money and celebrity.

James Peppe is one of us – One of Us for All of us!

Peppe is running for President to return power over our government and our lives to the regular Americans who have been forgotten, abused and taken advantage of for far too long. He considers the election of Donald Trump a clear signal to the professional governing class that patience with its widely perceived failure has run out.

As the proverbial man in the right place at the right time, Trump may have succeeded in breaking down the establishment’s front door, but he is clearly unfit to lead our country as it seeks a new, sustainable path of self-governance. James Peppe is the leader we need now to take our fight to the next level and demonstrate the resolve of regular Americans to reclaim our power and our country. Our nation was intended to be led by regular citizens - not professional politicians and wealthy celebrities - and we finally have the opportunity to return to that fundamental principle.

As a regular American, Peppe understands the pressures and stress that go along with paying monthly bills, keeping a job, feeding the kids or getting them to the doctor. He knows the challenges of everyday life in America, even during good times, because he lives that life just like most regular Americans. This is the sort of leader we need, and we need him now.

James Peppe is one of us who shares our disgust with the politically correct culture that has been tearing our country apart. Brought up in a family of modest means with 11 brothers and sisters, Peppe inherited nothing but common-sense, sound values, practicality and a hard work ethic. He has devoted most of his energy for nearly 30 years into the raising of his children while enjoying success in business. This life experience combined with his genuine respect for diversity of ideas make him the right leader to help reunify our dangerously fractured nation.

Importantly, Peppe is well educated in politics – both via his college studies and through real world, hands-on experience - and he knows how to navigate the presidential election process. Consequently, he has developed a smart and practical “Tipping Point” strategy to win. To those who say it cannot be done, he asks only that they fairly review and consider that strategy and keep in mind the power of our American Spirit and our can-do culture that has always made anything possible in our great country when We the People commit ourselves to a shared cause.

Defeat Donald Trump for the Republican Nomination and Win the Presidency

That strategy to win the White House begins with our plan to defeat Donald Trump for the Republican nomination. The GOP faces a simple choice in 2020: Get its house in order by replacing the most divisive and dangerous leader in American history or suffer permanent damage and perhaps even complete destruction.

In our race to win the nomination we anticipate being significantly outspent by our billionaire President (much the way he was outspent by Hillary Clinton). Consequently, we must have a plan that doesn’t depend upon an obnoxious amount of money from wealthy elites looking for return favors. Fortunately, the internet affords us the opportunity to win just such a race, effectively restoring the balance of power in America to regular Americans.

First, our campaign will focus its energy, resources, and time campaigning in the first-in-the-nation Iowa Caucuses and New Hampshire Primary. There we will pursue every imaginable way to inject ourselves and our mission to save the country into the public consciousness, thereby raising our profile in the polls and forcing Trump to debate. Simultaneous to every effort, we will leverage whatever grassroots support we can muster into a growing presence on social media, where we will push hard to make our #RegularAmerican campaign go viral and, consequently, extract valuable free exposure from the mainstream media.

Second, those debates – informed by the failures of Trump’s 2016 opponents – will showcase the sharp contrasts between our billionaire President and a citizen leader who can truly relate to regular Americans. Put more simply, we will make clear the historical urgency of the situation and hammer Trump with every bit of ammunition at our disposal. This fight will enhance our David versus Goliath narrative, instantly attract millions of Americans who suddenly realize that we can actually win, and lead to upset victories in those critical, early contests.

Regular Americans have long desired a President who is truly “one of us.” Unfortunately, we have been conditioned to believe that such an occurrence is an unrealistic fantasy, so we refrain from investing ourselves in the idea for fear of wasting our time, energy and money. Naturally, that conditioned response becomes a self-fulfilling prophecy, as anyone who is not rich, famous or politically powerful is effectively barred from even trying. In other words, it is we who deny ourselves the common-sense leadership we say we want, and we alone who hold the key to achieving the real change we have long sought.

This sea change in attitude is perhaps the most crucial component of our strategy and, by triggering that Tipping Point with stunning success in IA and NH, we will spur an avalanche of support that will overwhelm Trump, resulting in millions of dollars in free media and a rapid snowball effect as we move on to primaries in South Carolina, Nevada and elsewhere.

Third, our popular bandwagon will rapidly gain momentum, bringing together disaffected voters from every point on the political spectrum behind the shared goal of replacing Trump with a regular American leader. This will result in a tidal wave of primary victories, the GOP nomination and, ultimately, the first electoral college clean sweep since George Washington.

Reiterating the importance of point 2 – The absolute key to this campaign’s success is in convincing people that victory for a regular American citizen with no fame, fortune or political power is possible. This is what the vast majority of us have wanted for a long time and, in fact, what was really behind the Trump upset (he appeared to be the closest thing to an outsider in contrast to Clinton, who perfectly symbolized the failed establishment). When we reach and convince enough people, the resulting explosion of excitement and momentum will be historic, even beyond the atmosphere surrounding Barack Obama’s first election.

Reminding Americans that this is what they have long wanted (in clear contrast to Trump) and convincing them to believe that they can actually achieve it will be the campaign’s defining message and prime objective.

Our path to victory may be narrow, but it is definitely clear and doable. Most importantly, it is profoundly desired by the American people who are simply waiting for the right leader to take up the fight. That leader is James Peppe.